Let me just begin by elaborating on the title. As I see it, Research in Motion (RIMM) is the ultimate example of the “a rising tide lifts all boats maxim.”. To me, the story truly is mind-boggling. Let’s examine my thesis a little further…
To start, anyone not living under a rock has undoubtedly noticed the recent phenomenon affectionately titled the “Mobile Internet Tsunami,” courtesy of Jim Cramer. People are increasingly trading in their old, clunker phones for mobile internet-capable, technology-laden smartphones. Articles about mobile advertising’s exploding potential profitability and mobile OS marketshare are nearly as ubiquitous as the iPhone itself. With this being said, I submit the following…
1. RIMM’s Blackberry had a sizable first mover advantage, while Apple’s (AAPL) iPhone came a later. The latter, however is now clearly considered the gold standard in the industry and is on pace for near supreme domination based on nearly every metric.
Having owned a Blackberry, I gladly paid my Verizon (VZ) Wireless early cancellation fees to trade up to the far-superior iPhone, despite reports of poor AT&T (T) service. Note to VZ… stop playing hardball with AAPL, cut your losses, and jump on the “iBandwagon” ASAP!
2. VZ is clearly putting a great deal of might behind its advertisements for the Google (GOOG) / Motorola (MOT) Droid and the HTC-produced Droid Eris. Having extensively sampled both devices, I can conclude that while they are no iPhone, they will poleax the Crackberry.
It’s increasing marketing for the Android based phones will leave RIMMs products playing second fiddle.
3. RIMM must learn to innovate. Period. The Curve, the Bold, the Tour… the list goes on and on… what the heck is the difference. I can tell you, as I do my first-hand research… Not a whole lot! And the Storm / Storm 2? Who cares…
4. Last but not least, I put forth my anecdotal evidence. Through my daily routines, I bump into increasing numbers of uninformed consumers who are excited to upgrade to a “Blackberry.” With the “look at what I just bought” grin they sport, I smile and patronize with a “wow… cool.” response.
In almost every case, I bump into the same person weeks later and inquire about the phone. The answer is always the same. ”Eh, it’s ok.” Now go out and ask an iPhone (or even an Android) user about their brand loyalty. I’m pretty sure you get my point. The smiling young fella’s at the Apple Store tell me that almost every customer who purchases an iPod or iPhone is back shortly for a computer or other AAPL product… expect big earnings folks!
To sum it all up, innovation is king as Mr. Steve Jobs will attest to I am sure. Blackberry “just ain’t got it.” Trust me. The conclusion: invest based on future prospects, not the present. Take the quick gains in RIMM and spend them on AAPL or GOOG. You can post me a thank you comment later.
Oh, and RIMM… congrats on your EPS ($1.10 vs. est. $1.04) and top line ($3.92B vs. est. $3.78B)! And good luck…


















